Case Study: St. Regis Aspen Resort elevates gift shop merchandise with custom hats from Anthem Branding

St. Regis Aspen Resort creates custom hat collection with Anthem Branding

The St. Regis Aspen Resort, a luxury hotel in Colorado, partnered with Anthem Branding to create a line of custom-branded merchandise for its hotel gift shop. The challenge was to develop high-quality, stylish apparel that reflected the resort's premium brand identity for guests to purchase.

Anthem Branding delivered a custom hat collection that included beanies, dad hats, and quilted foam trucker hats. Each product was meticulously customized with features like unique pattern designs, debossed leather patches, and multi-thread embroidery of the resort's iconography and wordmark. This solution provided the St. Regis Aspen with sophisticated, co-branded merchandise, enhancing its retail offerings and reinforcing its luxury brand image to guests.

St. Regis Aspen Resort