Case Study: SoulCycle achieves custom branded retail merch with Anthem Branding's 5-panel trucker hats

SoulCycle launches custom 5-panel trucker hats with Anthem Branding for online store and select studios

SoulCycle, a popular fitness company known for its indoor cycling classes, partnered with Anthem Branding to create custom promotional merchandise. Their challenge was to design a distinctive branded hat for sale in their online store and select studio locations.

Anthem Branding designed and delivered a custom, distressed 5-panel trucker hat featuring a unique Soul Cycle skull patch. The solution included specific design features like an adjustable snapback, a soft curved bill, and a relaxed unstructured fit. The successful project resulted in a new product for SoulCycle's retail offerings, showcasing Anthem Branding's capability in merchandise design for prominent brands.

SoulCycle