Case Study: SoulCycle celebrates Pride with custom hats from Anthem Branding

SoulCycle celebrates Pride with 2 custom hat designs from Anthem Branding

Anthem Branding partnered with SoulCycle, a popular fitness company, to create custom promotional hats for the brand's celebration of Pride month. The challenge was to design and produce a collection of hats that embodied the celebratory and inclusive spirit of the event while maintaining strong brand identity for SoulCycle.

The solution from Anthem Branding was a collection of two distinct 6-panel hats. The designs featured gradient rainbow patterns, intricate flat and puff 3D embroidery of the SoulCycle logo, and custom woven labels with messages like "SOUL LOVE." Subtle branding elements, like a woven icon on the hat's side, provided an extra touch. Anthem Branding successfully delivered a product that allowed SoulCycle to celebrate Pride with unique, high-quality branded merchandise.

SoulCycle