Case Study: SoBo Homes modernizes its brand identity with Anthem Branding

SoBo Homes refreshes a 20-year brand with Anthem Branding

SoBo Homes, a custom residential design/build construction firm in Boulder, Colorado, sought to modernize its existing brand identity while honoring its established reputation. They partnered with Anthem Branding for a comprehensive rebranding and logo design service to achieve this update.

Anthem Branding delivered a modernized logo that combined old-school, decorated letterforms with bold fonts, subtly incorporating a reference to the company's original compass icon. The solution successfully paid homage to the brand's history while giving it a refreshed look. According to co-owner Mike D’Onofrio, the rebranding journey with Anthem was transformative and the results speak for themselves, demonstrating a deep understanding of the company's core values.

SoBo Homes