Case Study: Shock Top expands its custom merch collection with Anthem Branding

Shock Top launches a custom merch collection in months with Anthem Branding

Shock Top, a craft beer brand established in 2006, sought unique custom merchandise to complement its bold and adventurous brand identity. They partnered with Anthem Branding for merchandise design services to create a distinctive collection of promotional products.

Anthem Branding first delivered custom knit sweaters featuring a complex, multi-color design. The success of this initial project led to Shock Top commissioning a full collection that included tracksuits, socks, hats, fanny packs, windbreakers, necklaces, rugby shirts, and blankets. This comprehensive solution from Anthem Branding successfully expanded the brand's merchandise offerings, leading to a return engagement just a few months after the initial project.

Shock Top