Case Study: Rowdy Mermaid boosts trade show brand presence with custom crew socks from Anthem Branding

Rowdy Mermaid launches custom crew socks in time for spring tradeshow with Anthem Branding

Rowdy Mermaid, a Boulder-based kombucha and adaptonic beverage company, wanted to create a line of custom merchandise for an upcoming industry tradeshow. Their challenge was to develop unique custom crew socks that would serve as promotional items at the event and later as leave-behinds for their sales team. They partnered with the vendor Anthem Branding for merchandise design.

Anthem Branding designed custom crew socks inspired by retro fashion, which highlighted Rowdy Mermaid's vibrant brand colors and drink flavors. The solution featured a jacquard knit with an achilles design color-matched to their beverage packaging, a wordmark on the foot, and a subtle logo placement on the calf. While the case study does not list specific quantitative results, the delivered product successfully created a unique and memorable branded item for Rowdy Mermaid's promotional and sales needs.

Rowdy Mermaid