Case Study: New Belgium Brewing Brings Voodoo Ranger Merchandise to Life with Anthem Branding

New Belgium Brewing celebrates 20 years of Voodoo Ranger merchandise with Anthem Branding

New Belgium Brewing, known for its Voodoo Ranger IPA, sought to create a merchandise collection that captured the brand's fun and irreverent spirit. They partnered with the vendor Anthem Branding for merchandise design and screen printing services to develop a wide range of products that embodied this ethos.

Anthem Branding delivered a comprehensive solution, creating a diverse collection of custom items. This included moveable action figures, screen-printed t-shirts, custom jerseys, and retro lunchboxes. The vendor successfully infused the iconic Voodoo Ranger character into every piece, ensuring the merchandise line perfectly reflected the brand's identity and appeal.

New Belgium Brewing