Case Study: Liberty Hotel enhances guest experience with custom keychains from Anthem Branding

Liberty Hotel transforms a 15-year derelict jail into custom guest merch with Anthem Branding

Anthem Branding collaborated with the Liberty Hotel, a luxury hotel in Boston housed in a transformed historic jail, to create unique custom merchandise. The challenge was to design a product that reflected the hotel's unique heritage and served a functional purpose for guests.

The solution was a custom keychain, inspired by the jail's original key, which also functioned as a Do Not Disturb sign for guest rooms. This innovative product was produced by Anthem Branding, effectively merging the hotel's history with a practical amenity to enhance the guest experience.

Liberty Hotel