Case Study: IRONMAN Group achieves premium race-day apparel and branded merch with Anthem Branding

IRONMAN Group celebrates 20 years with Anthem Branding’s Boulder apparel collection

The IRONMAN Group, a global operator of mass participation sports events including the Ironman Triathlon, required custom apparel for its Boulder event. They partnered with Anthem Branding for merchandise design and screen printing services to create commemorative apparel for athletes, staff, and volunteers.

Anthem Branding collaborated with the IRONMAN Group to design a collection featuring both client-supplied art and custom graphics that embodied the event's spirit. The vendor produced stylish, premium shirts for participants and also created custom apparel to be sold at pop-up retail shops, effectively extending the brand's reach and providing a memorable product for attendees.

IRONMAN Group