Case Study: HopTea strengthens brand cohesion with custom koozies from Anthem Branding

HopTea builds cohesive branded merchandise with Anthem Branding after 20 years of brand growth

HopTea, a Boulder-based beverage company, faced a challenge with merchandise that was disjunct and failed to properly represent their brand message. They partnered with Anthem Branding for a merchandise design solution to create a cohesive collection.

Anthem Branding delivered a bold collection of custom apparel and merchandise, including koozies, that incorporated HopTea's bright packaging colors. This created a visually engaging and cohesive look across the entire brand story, successfully unifying their merchandise with their core identity.

HopTea