Case Study: Halo Top creates custom Scoop Squad apparel with Anthem Branding

Halo Top launches Scoop Squad hoodie collection with Anthem Branding in Los Angeles

Anthem Branding partnered with Halo Top, a light ice cream company that created a new category of high-protein, low-calorie ice cream. The challenge was to develop a unique merchandise collection for Halo Top's Scoop Squad, requiring custom apparel that reflected the brand's identity.

The solution implemented by Anthem Branding was the creation of a line of screen-printed hoodies and apparel. This included Scoop Squad hoodies, sweatpants, sports bras, and cropped tees. Anthem Branding delivered a complete custom apparel collection to support Halo Top's brand engagement and Scoop Squad initiatives.

Halo Top