Case Study: Google showcases its local brand personality with custom hoodies from Anthem Branding

Google celebrates 20 years with custom hoodies from Anthem Branding

Anthem Branding partnered with Google, a global technology company, to create custom merchandise that reflected the brand's fun and innovative local personality in Mountain View, CA. The challenge was to develop apparel that showcased Google's outdoorsy brand identity for its teams.

The solution involved designing a logo for Google Boulder and then creating a diverse range of merchandise, including a collection of unique custom hoodies. Anthem Branding utilized screen printing and merchandise design services to deliver these products, successfully capturing Google's desired brand personality in the final apparel.

Google