Case Study: Google enhances local brand presence with custom down vests from Anthem Branding

Google celebrates 20 years with custom down vests from Anthem Branding

Anthem Branding partnered with Google to create custom merchandise that would showcase Google's fun and outdoorsy brand personality, particularly for its local team in Boulder. The challenge was to develop a diverse range of high-quality apparel and promotional products that would resonate with employees and event attendees, moving beyond standard corporate swag to items that would be truly valued.

The solution involved designing and producing a collection that included custom down vests, hoodies, and backpacks, all featuring custom logos and branding. Anthem Branding also supplied promotional items for national and international events. The result was a line of unique, high-quality merchandise that was treasured and utilized repeatedly by recipients, successfully functioning as a brand piece that showcased Google's company culture.

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