Case Study: GoHealth enhances new hire onboarding with Anthem Branding

GoHealth equips 1,200+ new hires with Anthem Branding

GoHealth, a health insurance marketplace, faced the challenge of onboarding over 1,200 new employees in 2021 and wanted to provide them with a memorable welcome. They partnered with Anthem Branding to create and produce custom promotional product kits for each new hire as part of their onboarding process.

Anthem Branding implemented a solution where new employees accessed an exclusive online storefront to order their kit, which was then shipped directly to them. The solution included a custom spiral journal, an eco-rest mouse pad, a ballpoint stylus pen, blue light blocking glasses, and a stainless steel water bottle, all branded with the GoHealth logo. This approach created a sense of mystery and delight for new employees, successfully welcoming them to the company.

GoHealth