Case Study: Funny Water builds brand recognition with custom bandanas from Anthem Branding

Funny Water celebrates 20 years of style with Anthem Branding's custom bandanas

Anthem Branding created custom bandanas for Funny Water, a Chicago-based producer of alcohol-infused water. The young beverage company sought to build brand awareness and create a visual connection with its vibrant retail packaging through promotional merchandise.

The solution involved designing three bandanas that mirrored the colors of Funny Water's packaging. Anthem Branding utilized full-color sublimation for edge-to-edge printing and merrowed stitching on a lightweight material to enhance the product's wearability. This project successfully extended the brand's visual identity into a new, wearable format to help increase recognition.

Funny Water