Case Study: Calm Achieves Branded Everyday Style with Custom Corduroy Dad Hats from Anthem Branding

Calm creates custom corduroy dad hats in 2 styles with Anthem Branding

Calm, a mental wellness brand, worked with Anthem Branding to create custom promotional hats. The challenge was to design a product that aligned with Calm's calming, approachable brand identity for their audience.

Anthem Branding delivered a collection of unstructured 6-panel dad hats made from olive green and khaki corduroy. The solution featured subtle embroidery with the phrases "not calm" on the front and "calm" on the back, along with custom interior taping, resulting in a clean, soft, and everyday product that perfectly matched the client's brand aesthetic.

Calm