Case Study: RTIC Outdoors achieves $2.7M in incremental revenue with Anteriad Growth Accelerator

RTIC Outdoors drives $2.7M in incremental revenue with Anteriad

RTIC Outdoors, a leading outdoor lifestyle brand, faced a challenge with its B2B custom shop as growth had plateaued and direct-to-consumer sales were softening. Their marketing efforts lacked sufficient reach and were unable to prove real business impact. To address this, RTIC partnered with vendor Anteriad to implement its Growth Accelerator solution.

The Anteriad Growth Accelerator solution used a multi-channel marketing strategy with advanced incrementality measurement to tie efforts directly to revenue. As a result, RTIC generated $2.7 million in incremental revenue and achieved 11% growth in its B2B business within six months, proving the program's significant impact.

RTIC Outdoors