Case Study: PMG achieves higher CTR and ABM performance with Anteriad

PMG drives enhanced ABM performance and impressive click-through rates with Anteriad

PMG, a global digital marketing agency, needed a robust account-based marketing (ABM) solution to scale and optimize campaigns across multiple channels with granular targeting and easy integration. PMG partnered with Anteriad to support these goals using its marketing platform and Programmatic Audiences offering.

Anteriad integrated seamlessly with PMG’s tech stack, providing broader channel access across Facebook, DV360, LinkedIn, The Trade Desk, and Twitter, plus support for search, email, and programmatic ads. The partnership delivered strong measurable results: 98% higher social CTR, 1900% higher programmatic CTR, a 71% reduction in CPM, and 48 campaigns launched across four platforms in four weeks.

PMG

Anna Schneider

PMG