Case Study: OpenText achieves 6x ROI and better lead quality with Anteriad

OpenText expanding partnership with Anteriad results in increased ROI and lead quality

OpenText, a global leader in information management, was looking to improve customer acquisition after relying on a transactional lead-gen model spread across multiple vendors. The marketing team needed outside B2B marketing expertise to improve lead quality, scope, and scale, and turned to Anteriad for help.

Anteriad implemented an intent-driven digital lead generation strategy that included intent data, two-touch lead programs, remarketing, intent tracking, ABM campaigns, and personalized multi-channel content for buying groups. The result was a 25% increase in Inquiry to MQL conversion, a 30% increase in MQL to SQL conversion, and 6x ROI over previous in-market content and audience recommendations.

OpenText