Case Study: Major IT Marketing Provider achieves 133% campaign lift and 6x ROI with Anteriad

Major IT Marketing Provider sees 133% lift with Anteriad B2B marketing solutions

Major IT Marketing Provider was struggling to keep pace as buyers shifted away from traditional channels like phone, direct mail, and events toward online-first engagement. The company needed a modern, scalable way to reach resellers, improve lead quality, and better align budget with digital behavior, so it partnered with Anteriad.

Anteriad implemented a data-driven, digital-first approach using targeted audience insights, programmatic advertising, email campaigns, and attribution modeling through its Managed Email and Programmatic Audiences services. The results included a 133% lift in campaign performance, a 4.5x increase in digital budget share, 250% higher click-through rates than industry averages, and 6x ROI, with a $48,000 investment generating over $300,000 in new business.