Case Study: Infinite Electronics achieves 20% more revenue with Anteriad

Infinite Electronics finds data visibility and drives 80:1 return on ad spend with Anteriad

Infinite Electronics partnered with Anteriad to improve its ABM performance, but lacked clear marketing data visibility. The global technical company needed better insight into net-new customer acquisition, future customer value, and upsell/cross-sell opportunities across its 12 brands, so it turned to Anteriad’s data-first marketing approach.

Anteriad implemented a custom solution using Analytics + Intelligence services and Anteriad Data Management, without changing Infinite Electronics’ existing tech stack. The program delivered unified reporting, better targeting, and improved campaign measurement, helping Infinite Electronics launch ABM faster, increase revenue by 20% for one brand, and achieve an 80:1 return on ad spend.

Infinite Electronics

Shaun Gameroz

Director of Marketing