Case Study: Causal IQ achieves stronger campaign performance with Anteriad

Anteriad’s AI-Powered data outperforms competitors for the second year in a row

Causal IQ, a B2B data and activation company, needed to validate whether its audience targeting could deliver strong performance while meeting strict privacy expectations. The challenge was finding data that could consistently outperform non-certified third-party options across full-funnel campaign metrics.

Anteriad provided its Neutronian-certified, AI-powered B2B data and tested it with Causal IQ against non-certified audience segments in 2024. Anteriad’s solution delivered measurable gains, including 50% higher brand lift and 33% lower cost per acquisition, with improved CTR and video completion performance as well; Causal IQ said it would continue using Anteriad as a top data partner.

Causal IQ

Jennifer Laing

SVP of Operations