Case Study: SHRM achieves 4:1 return on ad spend with Anteriad's multichannel campaign

Anteriad unlocks 4X ROI with email-driven multichannel strategy for SHRM

SHRM, the Society for Human Resource Management, needed to quickly adapt its marketing as COVID-19 pushed members and prospects into a more digital, remote environment. Traditional direct mail was no longer reaching its audience effectively, so SHRM turned to Anteriad for help modernizing its outreach with a more targeted, email-driven approach.

Anteriad implemented an agile, omnichannel email strategy using audience insights, rapid content testing, and more frequent personalized messaging to improve engagement and expand reach. The program increased email output by 10x and delivered a 4:1 return on ad spend, while also reducing reliance on costly direct mail and helping SHRM drive stronger event attendance and more effective multichannel marketing.

SHRM

Yancey Burgess

Manager Marketing Audience Segment