Case Study: Causal IQ Achieves Higher CTR and Lower CPA with Anteriad Certified B2B Data

Anteriad data outperforms non-certified data with Causal IQ

Causal IQ tested whether Anteriad’s Neutronian-certified B2B data could outperform non-certified data from other providers. The company benchmarked data quality and campaign performance across key metrics like click-through rate, video completion rate, and cost per acquisition for advertisers in financial services, travel, and B2B telco.

Anteriad worked with Causal IQ to run a rigorous comparison across video and display campaigns using certified versus non-certified data segments. The Anteriad data delivered a 52% higher CTR and a 52.5% lower cost per acquisition overall, with strong gains by industry as well; for example, financial services saw a 50% higher CTR and 40% lower CPA.

Causal IQ