Case Study: Gigamon achieves 80% lower cost per lead with Anteriad

80% reduction in cost per lead and 90% net-new names in the database

Gigamon, a leading network visibility and traffic monitoring company, needed to generate net-new leads from key accounts before year-end while lowering high lead costs and improving efficiency. To meet those ABM goals, Gigamon partnered with Anteriad, using Anteriad’s data-driven marketing services and Anteriad Marketing Cloud to reach the right stakeholders at the right time.

Anteriad built custom multi-channel audiences and activated four campaigns across email and programmatic display, prioritizing engaged contacts for follow-up ads to improve alignment and targeting. The result was an 80% reduction in cost per lead, 90 net-new names added to the database from ICP accounts, a 40% increase in display ad click-through rate, and a 40% decrease in cost per visit to Gigamon’s website.

Gigamon

Marina Lemas

Integrated Demand Marketing