Case Study: Indeed achieves 25% higher lead execution rate with Anteriad BDR-as-a-Service

Indeed Italy increases lead execution rate by 25% with BDR-as-a-Service

Indeed Italy, the recruitment and matching platform’s Italian team, needed extra BDR support to help local sales representatives set meetings with target accounts and improve lead generation in a market with ambitious growth goals. Indeed partnered with Anteriad to strengthen outreach and accelerate pipeline activity.

Anteriad implemented BDR-as-a-Service in Italian using a Warm Handover approach to engage Indeed’s target ICP within its existing book of accounts and secure qualified meetings. The program surpassed the goal of 5+ meetings per month and boosted lead execution and meeting rates, delivering a 25% increase in lead execution rate along with ongoing renewal and expansion across EMEA.

Indeed

Romina Zanetel

Country Marketing, Senior Specialist