Case Study: Illumitex emerges as a major player with Antenna's PR and messaging strategy

With guidance from Antenna, Illumitex launched from stealth to see its "delivered lumens-per-watt" messaging to designers

Illumitex, an American lighting manufacturer focused on LED solutions for indoor and vertical farming, needed help emerging from stealth and communicating its value to designers. Antenna supported the company with public relations, messaging strategy, branding, and campaign development to sharpen its “delivered lumens-per-watt” story.

Antenna launched a “Hip to be square” campaign, built a local sweetheart program, and leveraged industry friction around LED package re-architecture to drive awareness. The effort produced meetings with major outlets and influencers including CBS, Forbes, Fortune, Businessweek, MIT Tech Review, and Dow Jones, generated 10+ speaking opportunities, and helped Illumitex earn recognition as one of the “10 to Watch at Lightfair,” alongside 50% company growth.

Illumitex