Case Study: Nest achieves 80M+ media impressions with Antenna

Through an integrated marketing and public relations campaign, Nest earned over 80 million mainstream media impressions

Nest partnered with Antenna to expand awareness beyond the smart home market and become more visible to energy companies, especially to support partnerships for its Rush Hour Rewards demand response program. The challenge was to position Nest not just as a thermostat maker, but as a credible energy industry player and thought leader.

Antenna developed an integrated public relations and thought leadership campaign, highlighting Nest’s work with Southern California Edison, leveraging Austin smart-thermostat policy coverage, and shaping the “utility of the future” narrative. The effort generated 80M+ media impressions in the first six months, secured favorable coverage for Nest and its utility partners, and helped Nest and KCP&L win the 2017 PMLA “Thought Leader” Award.

Nest