Case Study: SunTegra establishes leadership in the solar roof market with Antenna

SunTegra's brand identity was brought to light as a leading solar roof company after utilizing Antenna's PR and branding expertise

SunTegra, an early integrated solar roof company, needed help building brand value and earning share of voice as interest in solar roofing grew after Elon Musk’s 2016 SolarCity announcement. Antenna was brought in to strengthen SunTegra’s PR and branding around its residential solar shingles and position the company as an experienced leader for both the market and builders.

Antenna developed core messaging, secured media coverage and analyst interviews, highlighted customer wins, and amplified executive thought leadership through bylines and speaking opportunities. The effort generated 80M+ media impressions across 244+ articles, more than 7,000 social shares in 2016, and 4 press releases focused on customers and partnerships, helping SunTegra become a nationally recognized solar roof brand.

SunTegra

Oliver Koehler

Chief Executive Officer