Case Study: ReneSola achieves a successful market pivot from solar to lighting with Antenna

ReneSola - Customer Case Study

ReneSola, a green energy company, was diversifying beyond its Asia-focused solar business by launching a new LED lighting product line in the U.S. It needed to gain traction quickly in a new market, and turned to Antenna for public relations support.

Antenna co-developed LED-specific messaging, created customer-focused case studies, pitched new LED products to trade magazines, and built ReneSola America social media channels to reach distributors and media. As a result, Antenna helped cement ReneSola’s pivot from a solar company to a global energy efficiency product provider and placed customer case studies in 5 key publications, including LEDs Magazine and Energy Manager Today.

ReneSola