Case Study: REC Solar Establishes Leadership in Commercial Solar with Antenna

REC Solar used Antenna's rebranding expertise for its new commercial focus & to establish leadership in the solar industry

REC Solar, a leading solar energy contractor, needed to reposition itself after spinning off its residential sales unit and securing backing from Duke Energy. With the market still confused about its new commercial-only focus and commercial solar growth lagging, REC Solar turned to Antenna for branding and strategy support.

Antenna rebranded REC Solar’s look and messaging, highlighted technology partnerships, and built targeted stories around key verticals and regions to establish the company as a commercial solar leader. The effort generated 250M+ media impressions across 200+ articles and secured meetings at dozens of events with targeted media and analysts, helping cement REC Solar’s market pivot.

REC Solar