Case Study: Fathom builds brand awareness and media coverage with Antenna

Fathom used Antenna to grow their brand, build key messaging, & gain media coverage to solidify themselves as environmental leaders

Fathom, a provider of innovative SaaS offerings for water utilities, needed to sharpen its external messaging, grow brand awareness, strengthen channel partnerships, and get in front of potential customers. Fathom worked with Antenna to help position the company as a leader in the environmental and utility space.

Antenna implemented a messaging exercise, managed Fathom’s social media, and supported strategic announcements, thought leadership, case studies, and media outreach at industry events. The effort helped Fathom gain coverage in outlets like CleanTechnica, GreenBiz, WaterWorld, and Global Water Intelligence, with broader recognition from The Hill and CNBC, solidifying Fathom as a key innovator in water utilities.

Fathom