Case Study: Factorial Energy achieves industry validation and category leadership with Antenna

Factorial Energy reaches 7.98 billion impressions with Antenna

Factorial Energy, a developer of solid-state battery technology, faced the challenge of translating its technical innovation into compelling industry narratives to overcome widespread skepticism and accelerate EV adoption. To address this, the company partnered with vendor Antenna Group for strategic communications and media relations services.

Antenna implemented a multi-channel media strategy that secured high-profile coverage in top-tier outlets and highlighted key partnerships with Mercedes-Benz and Stellantis. This solution generated 7.98 billion global media impressions and secured Factorial Energy the #1 Share of Voice position in its sector, providing crucial industry validation for its technology.

Factorial Energy