Case Study: Divergent 3D achieves sustainable auto manufacturing awareness with Antenna

Divergent utilized Antenna's PR expertise to gain media attention and partnerships in order to help tackle the environmental crisis

Divergent 3D, a company pioneering hardware-software systems to help automakers reduce costs and the environmental footprint of vehicles, needed help announcing a major partnership with PSA Group on very short notice and building momentum around its sustainable 3D-printing approach. To meet these goals, it engaged Antenna for public relations support, media outreach, and social media amplification.

Antenna quickly positioned the PSA partnership as a strong validation of Divergent 3D’s technology, coordinated PR efforts with PSA’s team in Paris, and led strategy for the Los Angeles Auto Show launch. The campaign generated 500M+ impressions across leading consumer and trade media in three months, delivered uniformly positive coverage in outlets like Bloomberg, The New York Times, NBC, and Fortune, and drove measurable social results including 9k Twitter impressions, 40k Facebook impressions, and 2,392 YouTube views in one week.

Divergent 3D