Case Study: CellMax Life drives early cancer awareness with Antenna

CellMax Life worked with Antenna to bring awareness to their new detection method in order to drive impact for colorectal cancer prevention

CellMax Life, a company focused on colorectal cancer prevention, needed to build awareness for its new blood test that detects circulating tumor cells for early cancer and pre-cancer detection. Antenna supported the launch as the PR vendor, helping CellMax Life stand out in a crowded market and drive visibility for its breakthrough screening approach.

Antenna pitched top-tier health reporters under embargo, developed differentiated messaging around CellMax Life’s ASCO data, and coordinated closely with ASCO to ensure a smooth release. The campaign generated more than 60 media placements, reached an audience of over 2.6 billion people, and sparked significant interest from investors and analysts about the test’s potential to reshape the industry.

CellMax Life