Case Study: MGX Minerals builds a unique energy brand and attracts investors with Antenna

By showcasing "petrolithium" in MGX's PR strategy, Antenna helped them attract oil & gas investors and create a unique brand

MGX Minerals, a cleantech developer of lithium, magnesium, and silicon projects, needed to publicize a new lithium source extracted from oil and gas wastewater while also attracting oil and gas investors. Antenna supported the company with public relations, messaging, communications strategy, media relations, and thought leadership to help position its innovation in the market.

Antenna built a two-tiered media outreach strategy that framed MGX as a bridge between fossil fuels and renewables, while introducing the term “petrolithium” into industry conversations. The campaign earned top-tier coverage, including a Reuters story that generated 94 million media impressions, secured speaking opportunities at oil and gas conferences, increased website traffic to 1,000 visitors per week, and helped establish petrolithium as an emerging technology through content, social media, and a Wikipedia page.

MGX Minerals