Case Study: BranchPattern achieves clearer brand storytelling and stronger engagement with Antenna Group

BranchPattern boosts engagement with Antenna Group, driving 14k+ annual visits

The customer, BranchPattern, an employee-owned firm of engineers and architects dedicated to sustainable building design, faced the challenge of an outdated website that failed to reflect their role as industry thought leaders. Their mission was getting lost in a confusing user experience that did not connect with their audience. They partnered with the vendor Antenna Group for a comprehensive redesign involving experience and visual design, content strategy, and brand strategy.

Antenna Group completely transformed BranchPattern's digital presence by creating a new strategy-rooted website that bridged technical complexity with clear, engaging messaging. The solution provided seamless navigation and a mobile-first approach to inspire action. The results were significant, including 14,000+ unique annual visits and an average time of 20.1 seconds spent on the home page, driving more meaningful engagement and amplifying their success.

BranchPattern