Case Study: Bonti treats pain without opioids with Antenna's media relations expertise

Bonti - Customer Case Study

Bonti, a clinical-stage biotechnology company now acquired by Allergan, needed help introducing its non-opioid pain treatment to the market and the media. Antenna supported the launch with public relations and media relations for Bonti’s neurotoxin-based pain management program.

Antenna shaped the story around the opioid crisis to highlight the need for Bonti’s solution and used familiarity with neurotoxins such as Botox to explain the treatment’s potential, especially for post-surgical pain. As a result, Antenna reached about 20 million people in the first 60 days, building awareness among both mainstream audiences and the medical community.

Bonti