Case Study: Blue Pillar establishes leadership in IoT with Antenna

Blue Pillar aims to unite all Energy Things onto a single platform, while Antenna harmonizes messaging across all regions

Blue Pillar, an IoT solutions provider for critical infrastructure, needed to launch a new version of its platform and rebranded website while breaking into tech and business media. The company wanted to position itself as the leader in energy IoT for facilities such as hospitals, telecom, and universities, and turned to Antenna for public relations and communications support.

Antenna created harmonized messaging for Blue Pillar’s geographically dispersed team, developed cornerstone content and infographics, and ran media, analyst, and crisis outreach to support timely coverage and thought leadership. In the first three months, Antenna helped Blue Pillar secure 15 media hits, 11 interviews, and 6 byline opportunities, while also contributing to industry recognition including the Deloitte Technology Fast 500 and other major awards.

Blue Pillar