Antenna
31 Case Studies
Case Study: Berkshire Hathaway HomeServices boosts NYC brand awareness with Antenna
A Antenna Case Study
Berkshire Hathaway launched their brand in NYC, and we executed media campaigns to boost awareness in a leading global market
Berkshire Hathaway HomeServices New York Properties partnered with Antenna as the brand launched in New York City and needed support building awareness in one of the country’s most competitive, high-profile real estate markets. Antenna provided public relations, media relations, content strategy, and press relations support to help introduce the firm to local and international audiences.
Antenna capitalized on key company milestones, arranged meetings with top-tier media outlets, ran ongoing social media campaigns, and positioned BHHSNY executives for thought leadership opportunities. The work generated more than 80 feature stories from 2017 to 2018, producing 208M+ impressions, helped support recruitment as the brokerage doubled its agent count, and grew social engagement, including 372,548 Twitter impressions and Facebook following of 1,000+ in eight months.
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