Case Study: Bell Works builds a groundbreaking "metroburb" brand with Antenna

Bell Works - Customer Case Study

Antenna worked with Bell Works, the reimagined former Bell Labs facility in Holmdel, N.J., as Somerset Development sought to transform the 2 million-square-foot property into a successful mixed-use destination. The challenge was to prove the value of this adaptive reuse project and position it as a compelling new model for work, life, and culture.

Antenna led public relations, brand strategy, event strategy, and social media management to define and promote the idea of a “metroburb,” secure media and industry attention, and connect the project to broader workplace and demographic trends. The campaign delivered strong measurable impact, including more than 100 media placements annually, 10,000+ social followers, 12 industry awards, and over 1 million square feet of signed leases.

Bell Works