Case Study: The NRP Group boosts media exposure and brand awareness with Antenna

Antenna worked with this top-10 U.S. multifamily developer to help the company gain media exposure & promote brand awareness

Antenna worked with The NRP Group, a top-10 U.S. multifamily developer, to raise the company’s public profile and media exposure so its visibility matched its size, scope, and geographic footprint. The challenge was helping an under-the-radar real estate brand build awareness and strengthen its corporate presence.

Antenna developed a corporate media messaging platform, created mission and vision statements, and built a thought leadership library and announcement pipeline to support ongoing PR. The campaign secured 65+ media placements, increased The NRP Group’s TrendKite share of voice to 7% by Q3 2018 from less than 1% a year earlier, and landed high-profile placements including the cover of *Affordable Housing Finance* and guest columns in *Multifamily Executive*, *UNITS Magazine*, and *Propmodo*.

The NRP Group