Case Study: Ten-X boosts broker adoption and media reach with Antenna

Antenna worked with Ten-X to improve efficiency of investment sales brokers and gain leverage in the online real estate marketplace

Antenna worked with Ten-X, an online real estate marketplace, to support a corporate rebrand and improve the efficiency of investment sales brokers. Ten-X needed to position its platform as a value-add transaction management tool while strengthening its presence and credibility in the commercial real estate market.

Antenna developed a new messaging platform, updated transaction announcements, and built a testimonial and case study strategy to elevate brokers alongside Ten-X. Antenna also drove thought leadership opportunities for Ten-X’s research team, helping the company earn 275+ media placements, 90 interviews, and 1.2 billion impressions in 2017, while increasing broker adoption by 78% year over year and contributing to Ten-X’s unicorn status in 2017.

Ten-X