Case Study: Sunspire Health boosts awareness and fights opioid stigma with Antenna

Antenna was tasked with assisting Sunspire Health by raising awareness for their services during a critical time in order to help fight the opioid epidemic

Sunspire Health partnered with Antenna to raise awareness of its addiction treatment services during a critical period in the opioid epidemic. The healthcare provider needed help communicating its differentiated approach to treatment and highlighting the growing need for more facilities.

Antenna used public relations and media relations to position Sunspire Health spokespeople as experts on addiction-related topics, including drugs, alcohol, gambling, and eating disorders. Antenna also coordinated with local Chambers of Commerce for grand opening events at new facilities, helping Sunspire Health reach 184M+ people through media coverage and secure a contributor role for its Chief Medical Officer at the Huffington Post.

Sunspire Health