Case Study: WegoWise boosts visibility and generates leads with Antenna

Antenna was charged with establishing WegoWise as a leading software provider for multifamily buildings and affordable housing

Antenna worked with WegoWise, an industry-leading web-based utility analysis platform for the building performance industry, to establish it as a leading software provider for multifamily buildings and affordable housing. WegoWise’s challenge was overcoming customer apathy and a lack of hard news in a crowded real estate technology market.

Antenna developed fresh messaging, launched data.wegowise.com to showcase data leadership, and aligned WegoWise with partners such as the City of New Orleans and Chinatown Development Corp. These efforts generated 21M+ media impressions across 9+ targeted media outlets, earned recognition from Forbes and GigaOM, secured major speaking opportunities, and helped drive several new business leads totaling thousands of buildings.

WegoWise