Case Study: Totem achieves global awareness and thought leadership with Antenna

Antenna unveiled Totem to the world & positioned CEO as an energy industry thought leader to drive concept awareness

Totem Power, Inc. partnered with Antenna to introduce its breakthrough smart utility platform and position its CEO as a thought leader in the energy industry. The challenge was to build awareness for Totem’s “utility pole of the future” concept and explain its role in smart cities, resilient infrastructure, and next-generation communities.

Antenna supported the launch with an ongoing thought leadership program that included bylined articles, interviews, speaking engagements, and award opportunities across business, technology, energy, and design media. The campaign delivered 130+ media wins in the first six months, generating 70M+ media impressions, coverage in outlets like CNBC, Forbes, and TechCrunch, and global interest from Fortune 500 companies, governments, and utilities.

Totem