Case Study: TransLoc gains thought leadership and market momentum with Antenna

Antenna helped TransLoc define their role in the future of public transportation and establish themselves as thought leaders

Antenna helped TransLoc, a technology provider for public transit agencies, define its role in the future of transportation at a time when Uber and Lyft were dominating headlines and rider attention. TransLoc needed a stronger market position and clearer thought leadership to show how its microtransit and mobility technology could help public transit compete and improve the rider experience.

Antenna delivered a public relations and thought leadership program that elevated TransLoc’s CEO through bylines, media interviews, speaking engagements, and award opportunities, while maintaining a steady presence in transportation and mobility coverage. The effort helped TransLoc become more attractive to tier-1 automakers, mobility companies, and transit agencies, contributed to its acquisition by Ford Smart Mobility, and earned recognition from Fast Company as a Top 10 Most Innovative Company in Transportation and one of the 50 Most Innovative Companies overall in 2017.

Transloc

Rahul Kumar

Vice President