Case Study: KoolSpan achieves greater brand awareness and media attention with Antenna

Antenna helped this mobile security app developer to promote brand awareness & gain media attention in a rapidly growing industry

Antenna worked with KoolSpan, a developer of mobile security applications, as the company needed to build brand awareness and attract media attention in a fast-growing and increasingly crowded mobile security market. KoolSpan was looking to raise awareness of its patented technology at a time when concerns about mobile hacking were becoming a major issue for consumers and corporations.

Antenna positioned KoolSpan’s hardware-based encryption technology as a leading solution for mobile security and helped elevate the company’s voice in the category. As a result, KoolSpan’s executives were frequently quoted, its technology received extensive media coverage, and the company secured broadcast and print placements including National Public Radio, MarketWatch Radio, Voice of America, Fox Business News, The Washington Post, Forbes, and The New York Times, along with recognition as a “Hot Company to Watch” by Federal Computer Week.

KoolSpan