Case Study: Karius transforms infectious disease diagnostics with Antenna

Antenna brought visibility to Karius' disease-detecting methods in order to broaden their reach and provide answers to people fighting infectious diseases

Karius, a genomics-based infectious disease diagnostics company, needed to broaden awareness of its blood test that rapidly detects pathogens and helps clinicians make faster treatment decisions. Antenna supported Karius with public relations and communications strategy to increase visibility around its disease-detecting methods.

Antenna pitched reporters on company announcements and industry trend stories, while also positioning Karius spokespeople as subject matter experts on infectious disease topics. As a result, Antenna helped Karius generate over 60 million media impressions and secure coverage tied to infectious disease news and company data.

Karius