Case Study: GlassPoint defines solar EOR and secures $53M with Antenna

Antenna brought this clean tech company to light by drawing in awareness to EOR and attracting sales & investors

GlassPoint, a clean tech company developing solar steam generators for industrial processes, needed to validate a new technology for the oil and gas industry, build awareness for solar enhanced oil recovery (EOR), drive sales, and attract investors. Antenna was brought in to help establish the company and define the category.

Antenna led a full positioning, messaging, and branding overhaul, supported by website, video, infographic, and collateral development, plus an education campaign and proactive media outreach. With partner endorsements from Shell and PDO, Antenna helped GlassPoint define the solar EOR market, contribute to a $100B market category, secure $53M in Series C funding, and earn recognition as a 2016 World Economic Forum Technology Pioneer.

GlassPoint